Factors Responsible for Poor English Reading Comprehension at Secondary Level
Mubashir Iqbal,
Mehwish Noor,
Fakharh Muhabat,
Bahram Kazemian
Issue:
Volume 1, Issue 1, April 2015
Pages:
1-6
Received:
20 April 2015
Accepted:
24 April 2015
Published:
29 April 2015
DOI:
10.11648/j.cls.20150101.11
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Abstract: The present study shows factors responsible for poor English reading comprehension at secondary school level students. The purpose of this study is to explore those factors and to suggest remedies how to strengthen English reading comprehension of the students. English is the 2nd language of Pakistani students and Kachru (1996) places it in the outer circle. Test and interviews are conducted to get the data. Different factors like poor command of vocabulary, habit of cramming, no interest to learn creativity in reading but the sole goal is just to pass the examination which are found responsible for poor English reading comprehension. Motivation to learn reading can develop reading comprehension skill of students.
Abstract: The present study shows factors responsible for poor English reading comprehension at secondary school level students. The purpose of this study is to explore those factors and to suggest remedies how to strengthen English reading comprehension of the students. English is the 2nd language of Pakistani students and Kachru (1996) places it in the out...
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The Language of TV Commercials’ Slogans: A Semantic Analysis
Mehwish Noor,
Raza-e-Mustafa,
Fakharh Muhabat,
Bahram Kazemian
Issue:
Volume 1, Issue 1, April 2015
Pages:
7-12
Received:
22 April 2015
Accepted:
27 April 2015
Published:
29 April 2015
DOI:
10.11648/j.cls.20150101.12
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Views:
Abstract: This qualitative-descriptive study highlights the semantic property of the slogans of TV commercials. The study focuses on the analysis of linguistic tools used by the copywriters of TV commercials to influence the target audience. Leech’s (1981) associative meaning with its sub-types provide a theoretical basis to the study. The research displays multiple strategies used by the copywriters. It underscores the associations attached to the keywords of the selected slogans according to the mentioned theory of meaning. The research helps the TV viewers to understand the guile used by the copywriters to entrap them as well as the researchers of the field of semantics.
Abstract: This qualitative-descriptive study highlights the semantic property of the slogans of TV commercials. The study focuses on the analysis of linguistic tools used by the copywriters of TV commercials to influence the target audience. Leech’s (1981) associative meaning with its sub-types provide a theoretical basis to the study. The research displays ...
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