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Research Article |

Sensation Seeking, Ethnocentrism and Intercultural Communication Competence: An Empirical Study Based on SPSS

The 21st century has seen an unprecedented increase in globalization, with various cultures and nations becoming more interconnected through trade, technology, and education. This global landscape has created a growing need for effective cross-cultural communication, as individuals and organizations engage with people from diverse backgrounds. China's global role has recently transformed, emerging as a major player in international trade, diplomacy, and education. With a surge in Chinese students studying abroad and the international expansion of Chinese businesses, it is imperative that Chinese college students possess both academic and cultural competence to navigate the intricacies of cross-cultural communication. Chinese college students, as part of this globalized world, must acquire the skills and attitudes necessary for successful interaction with people from different cultures. This study, taking Chinese college students as the research subjects, discusses the basic situation of sensation seeking and ethnocentrism of Chinese college students, as well as the relationship between the two and cross-cultural communication competence, in order to provide references for domestic cross-cultural communication investigation, and boost the domestic cross-cultural communication research. The findings are as follows: (1) contemporary college students are willing to accept different cultures, respect the habits of other cultures, and have strong feelings of tolerance; (2) sensation seeking was negatively correlated with ethnocentrism, but positively correlated with intercultural communication competence; (3) sensation-seeking and ethnocentrism have significant predictive ability on cross-cultural communication competence, and the predictive ability of ethnocentrism is higher than that of sensation-seeking.

Sensation Seeking, Ethnocentrism, Intercultural Communication Competence, SPSS26.0

Zhaoyang Shan. (2023). Sensation Seeking, Ethnocentrism and Intercultural Communication Competence: An Empirical Study Based on SPSS. Communication and Linguistics Studies, 9(4), 81-87.

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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