Discursive Strategies in Selected Political Campaign Songs in Southwestern Nigeria
Issue:
Volume 6, Issue 4, December 2020
Pages:
73-81
Received:
26 November 2020
Accepted:
8 December 2020
Published:
22 December 2020
Abstract: Discursive strategies are often deployed to create awareness, capture and persuade electorate in political campaign songs. Existing scholarly works on political and electoral issues have examined different aspects of political discourses but have not sufficiently examined the import of political campaign songs in electoral and political discourses. Therefore, this paper examines the use of political campaign songs in southwestern Nigeria with a view to identifying the discursive strategies deployed to persuade the electorate. The YouTube Channel was visited in order to retrieve the transcript of political campaign jingles used during the 2011, 2015 and 2019 general elections in southwestern Nigeria. The selected period comprised the most recent general elections in the region. Guided by relevant aspects of the socio-cognitive model of critical discourse analysis, data were subjected to discourse analysis. The analysis uncovers the vital relationship existing between the political campaign songs and the Nigerian socio-cultural spatial setting that produced them. Eight discursive strategies: allusion (historical, religious/biblical, socio-cultural), propaganda, indigenous/native language usage and code alternation, reference to collective ownership, figurative/proverbial expressions, adaptation of common musical tune, and rhythmicity were identified. Politicians use different discursive and rhetorical strategies in their political campaign songs to open the door to the heart of the electorate.
Abstract: Discursive strategies are often deployed to create awareness, capture and persuade electorate in political campaign songs. Existing scholarly works on political and electoral issues have examined different aspects of political discourses but have not sufficiently examined the import of political campaign songs in electoral and political discourses....
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The Communication Dilemma of Guqin Art Within the Context of New Media
Issue:
Volume 6, Issue 4, December 2020
Pages:
82-86
Received:
9 December 2020
Accepted:
25 December 2020
Published:
31 December 2020
Abstract: It is difficult to avoid the impact that digital technology has had on the media. Maintaining the original form of traditional art and music within the changing media environment is vital for Chinese traditional art and music communication, especially there is a lack of Chinese traditional art and music inheritors at the same time. This paper takes the Guqin instrument as an example, adopting the space perspective of cultural geography to study its contemporary communication. The article applies media ecology theories to illustrate how modern media techniques change the Guqin stem, dispel the tradition of this art, and bring the new development opportunity to Guqin. The paper also references the point made by György Márkus about modernity and tries to explore the cultural reason for the existence of traditional art in modern times. Finally, the author points out that the key to communicating traditional art is to understand multiple dimensions of modernity and find the communication logic and cultural background behind these media phenomena. It is essential to clarify Guqin art changes during the modern period and, based on these, to adopt different communication and inheritance strategy and techniques. That’s how to inherit better and develop this old but precious art treasure.
Abstract: It is difficult to avoid the impact that digital technology has had on the media. Maintaining the original form of traditional art and music within the changing media environment is vital for Chinese traditional art and music communication, especially there is a lack of Chinese traditional art and music inheritors at the same time. This paper takes...
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